Транспортна складова міжнародного економічного іміджу країни

Abstract

Стаття присвячена дослідженню складу та встановленні характеру впливу транспортних чинників на формування міжнародного економічного іміджу країни. В статті також оцінено вплив ряду ознак транспортної системи України на її імідж у сфері зовнішньоекономічних зв’язків.

Статья посвящена исследованию состава и определению характера влияния транспортных факторов на формирование международного экономического имиджа страны. В статье также оценено влияние ряда характеристик транспортной системы Украины на её имидж в сфере внешнеэкономических связей.

The article is dedicated to the research of composition and establishment of transport factors influence character on forming of international economic image of country. It is selected two levels of international imaginary transport parameters analysis: macroeconomic and microeconomic. In the first case the international economic image of country is determined as its transport potential and level and terms of its use. The direct impression about national transport system is formed on the basis of the already purchased experience of realization of foreign economic operations. In this context basic international imaginary transport indexes are quality, reliability and speed of transportation, first of all exportimport commodities. The basic purposes of transport parameters of the international economic image of country estimation are determined too, in particular for the bringing in of foreign investments in a national transport system, stimulation of foreign companies activity in quality the operators of transport services market and increase of internationall economic collaboration efficiency due to optimization of transport operations. In the article the influence of some features of the national transport system on Ukraine’s image in the field of external economic connections is appraised too.