Анотація:
The article is devoted to the problem of electoral success as an aspect of political
success. An approach to study of economical determinants of political success is
proposed. The problem of consistent of the voter’s economical preferences and political
subject’s position is analyzed.
There are presented the results of the content-analysis of political platforms of the
most successful in the first tour of president election candidates (L.Kuchma, P.Simo -
nenko, N.Vitrenko) and the data of empirical research held after election.