http://dspace.nbuv.gov.ua:80/handle/123456789/89171 Fri, 17 Apr 2026 07:15:52 GMT 2026-04-17T07:15:52Z http://dspace.nbuv.gov.ua:80/bitstream/id/423388/ http://dspace.nbuv.gov.ua:80/handle/123456789/89171 http://dspace.nbuv.gov.ua:80/handle/123456789/90085 Из истории сословно-корпоративной организации украинского предпринимательства в XVIII–XIX веках Осмоловский, С. The article discusses the key aspects of the merchant guilds development in Ukraine that created economic, social and legal conditions for transformation of the merchants into an independent class and promoted the further national economy development. There are analyzed the factors which determined organization moments of this trans formation in the legal field of Russian empire and its contradictory consequences for Ukrainian entrepreneurship. The author presents the specific distribution of guilds and its differences from the European one, tells about historical development of merchant guilds and causes of their decline. He stresses their significant role in the rapid national entrepreneur class development in Ukraine. Thu, 01 Jan 2004 00:00:00 GMT http://dspace.nbuv.gov.ua:80/handle/123456789/90085 2004-01-01T00:00:00Z http://dspace.nbuv.gov.ua:80/handle/123456789/90084 Место и роль политической коммуникации в трансформации украинского общества Барматова, С. The author analyses transformations which: 1) occur in the system of political communications; 2) are broadcast to a society through political discourse and determined as parameters of political communication system. Being one of the most mobile spheres reflecting changes occurring in a society, political communications are good for studies on social transformations. They include subjective and objective aspects of social interaction between society members; changes in communicative and rhetorical tradition always mean changes in political strategies: attributes and signals of political changes are usually well seen in speech structures. Thu, 01 Jan 2004 00:00:00 GMT http://dspace.nbuv.gov.ua:80/handle/123456789/90084 2004-01-01T00:00:00Z http://dspace.nbuv.gov.ua:80/handle/123456789/90083 Манипулятивная составляющая социального взаимодействия в контексте политического маркетинга Купцов, А. The article is devoted to analysis of manipulation aspects of social interaction within political marketing context. The author considers the concept of manipulation, shows the specific of sociological approach in this field. The main problem is the relation of manipulation in electoral process in Ukraine with the democratic changes of the Ukrainian political culture during the last decade. Special attention is paid to con sideration of the mass media role, problems of Ukrainian information space, potentials of manipulation component within election campaigns. The main conclusion is that the usage of manipulative technologies makes possibilities of political marketing more sizable, but influences perspectives of democracy in Ukraine. The author's view may be interesting for scholars in the field of politics, mass communications and social psychology. Thu, 01 Jan 2004 00:00:00 GMT http://dspace.nbuv.gov.ua:80/handle/123456789/90083 2004-01-01T00:00:00Z http://dspace.nbuv.gov.ua:80/handle/123456789/90082 Медиа и власть: современные концептуализации Кучма, И. This article examines contemporary approaches to mediapower relations. Power is represented not only by political institutions, governmental bodies and public administration, but also by rules, norms and cultural stereotypes that form behavioral strategies of social groups. Sustainable political and economical systems in the society are legitimized by cultural system. It is based on cultural capital shaped par excellance by symbolic power and popular culture and formed and broadcasted by the media culture (mass media). Media culture has a dual essence: on the one hand, media institutions are mainly politically and economically dependent on dominant political institutions, on the other hand, political institutions depend on the mass media as the major communication channel and space for pubic dialogs in society. All these contradictions are reflected in the news discourses examined in terms of different approaches, including ideological tools. Thu, 01 Jan 2004 00:00:00 GMT http://dspace.nbuv.gov.ua:80/handle/123456789/90082 2004-01-01T00:00:00Z